In addition to all of these goodies, they've added The Complete Stevie Wonder digital box set, which contains over 500 songs, a full color digital booklet and three bonus videos.

Movie shorts available from Pixar include "Boundin'," "For the
Birds," "Geri's Game," "Luxo Jr.," "Red's Dream," and "Tin Toy." I recognize many of these titles as DVD extras from the Pixar movies and they're great. In particular, "For the Birds" is one of my favorites.

"New features in iTunes 6 include expanded online gift options which now allow customers to give specific songs, albums, music videos or their own iTunes playlists to anyone with an email address, a public beta of new "Just for You" personalized music recommendations and the debut of online customer reviews. Now more than 10 million iTunes music fans can read other customers' reviews, post their own and rate their usefulness."

According to a report by Gizmodo.com, Apple's FairPlay technology will disable movie burning, but you can play the flicks on up to five computers and as many iPods as you want.

You have to think this is just the beginning of what's on the video menu at the iTMS. It's actually quite a good start, too. Like everyone else, Apple will face issues of bandwidth when distributing large, full-length movies. But Apple is dipping their feet in the water with short music videos, Pixar's excellent short films, and one hour television (aren't they typically 42 minutes without commercials?).

What's more, and perhaps much more important, is that Apple is developing an infrastructure, a full-on multimedia infrastructure that takes multiple types of media from distribution and into people's living rooms and portable iPods. And they're doing it with forethought and the style that only Apple could deliver.

Update: Apple has added a new iTunes video page to their web site.